Businesses need to have a strong social media presence to connect to their audience and improve their online visibility. Your social media marketing plan will never be complete if you don’t include one of the most popular image-sharing sites, Instagram. Consumers, advertisers, marketers, and brands have been utilizing this platform by sharing relatable, high-quality content that will capture the interest of the audience. According to Richard Bishara, about 70% of the existing hashtags on this platform are branded. It means that if you are not yet active in this social media app, then your competitor is way ahead of you.
What Are Some Ways on How I Can Improve My Instagram Marketing Plan?
When you want to improve your social media presence, you want to make sure that you are sharing top-quality content that will be relevant to your loyal followers and interesting enough to capture new audiences. However, it can be quite difficult to know the types of posts that will be suitable for a particular group of audiences. Here are some Instagram marketing tips that you need to consider.
Using Instagram Tools
If you are managing a business profile on Instagram, you need to understand that it is not too different from a Facebook Business page. Different tools will allow you to view various statistics and data such as data engagement and impression. You should also be able to get a complete breakdown of your followers’ demographics, such as their locations, gender, age, and the time that they are usually active. You can also gain insights on your posts that will help you refine your content and make it more relatable to your audience. With these, you will be able to adjust your Instagram marketing plan and target the right group.
Advertisement has also become a common thing on this social media platform. With the sponsored ads, you will have total control over the amount that you want to spend by setting a specific budget. You can have multiple ads or a single advertisement as a part of your Instagram marketing plan. Richard Bishara mentioned how this is a special way of targeting potential customers. Brands and advertisers can promote their content to users who perfectly fit their targeted audience.
For a company that wants to add lead generation to its Instagram marketing plan, Stories may be able to provide you with the needed assistance. Instagram stories will be presented in a slideshow format for only 24 hours. Once a user clicks on it, a pop-up window will appear allowing them to view your story. You can tag other accounts in your stories which will be ideal to collaborate with influencers and other brands.
Finally, you should also consider partnering with an influencer to improve your reach. These users have already built their solid followings. Study shows how more and more audiences will listen to the recommendation of these people before purchasing a product. Building a relationship with influencers should be a part of your Instagram marketing plan.